1. Strong visual impact potential. Due to possibility to use rich multimedia content such as animation, video, audio and various sound effects, flash is most often applied for captivating audience, charming website visitors and holding their attention;
2. Interactivity. This feature is very often used for education and entertainment purposes. The most amazing thing about flash is that this technique allows interacting with text, video and audio as well as using drag and drop feature etc. to ensure intensive user’s involvement into the educational or entertainment process;
3. Advertising potential. Flash websites allow showing amazing presentations and informational intros with relatively low resource consumption. Flash makes it possible to create interesting, visually-appealing and even interactive demonstrations of products for customers to remember. When it comes to presentations, fascinating video (needless to say about interaction features) is always better then any text.

However, in spite of all the above mentioned advantages, flash has a few drawbacks which make flash design not the best option for certain businesses.

Cons of flash websites

1. Long loading time. Since audio, video and fonts can increase a flash file size, loading of a flash website can take more time than that of a convenient HTML site. Some visitors can be impatient and they are usually not willing to wait till a page is loaded and you can loose them;
2. Search engine unfriendliness. Flash websites are designed in such a way that search engine robots (also known as spiders or crawlers) are unable to read the content of a complete flash page and search engines perceive such websites as having no content (text). Since text of a website is something that search engines index, store and use to determine a topic of a website for further ranking for various keywords related to what the website is about. That is why a flash website is unlikely to be easily found via a search engine and thus you can expect the main traffic to come from social networks and bookmaking websites.

There are some other minor disadvantages of a flash websites such as inability to control the font size, to automatically translate content into other languages using online translators and inability to place third party ads such as Google AdSense on your site.

Completely flash websites are good for entertainment sites like those dedicated to movies, music bands, jewelers, photographers, artists and fashion designers. Flash websites are very good for the children audience as they can educate and entertain at the same time. Flash websites are widely used for promotion as they allow engaging visitors and building positive experience about products. However they are not appropriate for corporate businesses which activity has no relation to the entertainment industry.

But what to do if you still like those valuable features of flash and want to use them for your website, but you still take care about your website’s SEO? Well, in such case it is advisable to abstain from building a complete flash website. You can always use some flash elements on your conventional website. And this is exactly what most people all over the world do today. It is said that seven out of ten most popular sites contain integrated flash elements.

During over ten years of experience in web design and development our creative team has formed rich expertise in various kinds of websites including both HTML and Flash based websites Choosing us as your web design and development services provider you can be sure that you will get the best solution in terms of functionality, appearance and search engine friendliness whatever type of website you wish to have built for your business.